There are a lot of books about data mining and CRM.  This list contains what I think are the best of the bunch.  I personally own at least one copy of each.

I have broken the books down into three categories:

If you click on the title of the book, you will be taken to the book's page on the Amazon.com web site where you can get more information as well as order a copy.  

 
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Data Mining Techniques by Berry and Linoff Data Mining Techniques 
Michael  Berry & Gordon Linoff / Paperback / 2004 (Revised Edition) 

An excellent introduction to the techniques of data mining as well as the application of data mining to real world business problems.   This is the first book that I recommend to anyone interested in learning about data mining.

Intelligent Data Analysis by Berthold and Hand Intelligent Data Analysis: An Introduction
Berthold and Hand / Hardcover / 2003 (Second Edition) 

The best reference that I have found for the algorithms used in data mining.   I have been recommending this book to everyone that I know.

Principles of Data Mining Principles of Data Mining
Hand, Mannila, and Smyth / Hardcover / 2001

A  very good overview of the field of data mining, starting with the fundamentals and then proceeding to a complete cross section of the leading algorithms. The authors do a nice job connecting the various data mining techniques to the real world problems that they can be used to solve.

Elements of Statistical Learning The Elements of Statistical Learning : Data Mining, Inference, and Prediction
Hastie, Tibshirani, & Friedman / Hardcover / 2001

An exceptionally thorough text on the statistical and machine learning algorithms used in data mining.    This is one of the two core algorithm books that I recommend.

Building Data Mining Applications for CRM Building Data Mining Applications for CRM
Berson, Smith, and Thearling / Paperback / 1999

Our goal with this book was to take the discussion of data mining beyond the technology and to focus on how it could be used to solve real-world marketing problems.  Also available in Korean and Chinese.  

Mastering Data Mining Mastering Data Mining
Michael Berry & Gordon Linoff / Paperback / 1999 

Michael and Gordon are two of the best data mining consultants in the business. This book expands on their fantastic first book (Data Mining Techniques) with a wide variety of case studies and practical insight.

pyle.jpg (11760 bytes) Data Preparation for Data Mining
Dorian Pyle / Paperback / 1999

Data preparation is probably the most critical step in the process of data analysis but unfortunately it often gets overlooked in comparison to the mining algorithms.   Pyle does a great job describing how data preparation works and how it fits into the overall analysis process.

The Nature of Mathematical Modeling The Nature of Mathematical Modeling
Neil Gershenfeld / Hardcover / 1998

A fantastic book on the mathematics that underlie data mining.   This book covers all of the standard techniques as well as newer ones such as genetic algorithms and neural networks.

Data Mining Explained Data Mining Explained  
Delmater and Hancock / Paperback / 2001

Many of the data mining books focus on the technology rather than the impact on the business process.  This book provides a good introduction to data mining as well as a good  discussion of the business impact that can be felt throughout an organization. 

 

Mining the Web Mining the Web: Transforming Customer Data
Michael Berry & Gordon Linoff / Paperback / 2002

 In this book (their third), Berry and Linoff  focus on the challenge of taking web data and turning it into actions which have a direct impact on a business.  

Data Mining Your Website Data Mining Your Website
Jesus Mena / Paperback / 1999

A nice overview of how data mining works for web data.  An excerpt, "Mining E-Customer Behavior," is available online

Neural Networks for Pattern Recognition Neural Networks for Pattern Recognition
Christopher Bishop / Paperback / 1995

Neural networks are an important data mining technology but there are very few good references on the subject.  This book is by far the best I have seen.   Besides covering the standard stuff, Bishop addresses practical issues such as data pre-processing and feature extraction.

Advances in knowledge discovery and data mining Advances in Knowledge Discovery and Data Mining 
Usama Fayyad (Editor), et al / Paperback / 1996 

A collection of superb research articles on data mining, from some of the giants in the field.

You might also want to look at Amazon's list of best-selling data mining books.
 
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Envisioning information Envisioning Information
Edward Tufte / Hardcover / 1990

The books of Edward Tufte should be in the collection of anyone interested in data analysis.  Envisioning Information  is an absolutely amazing book and provides the best description I have seen on using data visualization to describe complex patterns in data.  

Beautiful Evidence by Edward Tufte Beautiful Evidence
Edward Tufte / Hardcover / 2006

Edward Tufte's latest masterpiece on data visualization and information design .   Beautiful Evidence, Tufte's fourth book in this area, does a fantastic job explaining the how's and why's of good data visualization.   One of my favorite books in quite a while. 

Visual Display of Quantitative Information The Visual Display of Quantitative Information
Edward Tufte / Hardcover / 1983

This is Tufte's first book on information design and visualization.   It's been twenty years since it first came out (there's a new, second edition) but this book  is as relevant now as it was then. Highly recommended. 

Visual Explanations Visual Explanations: Images and Quantities, Evidence and Narrative
Edward Tufte / Hardcover / 1997

Tufte's third book in the series.  The focus here is on the description of actions (verbs). There is a nice article about this book and its author on the Salon web site.

Information Graphics Information Graphics
Peter Wildbur and Michael Burke / Paperback / 1998

A very good overview of information design principles.

You might also want to look at Amazon's list of best-selling visualization books.
 
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The CRM Handbook by Dyche The CRM Handbook
Jill Dyché / Paperback / 2001

This is a really wonderful book on the practical use of CRM.  Dyché does a great job explaining, in real-world terms, how CRM can be used to improve the relationships that a company has with its customers.  Highly recommended. 

The CRM Handbook by Dyche CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time 
Paul Greenberg / Hardcover / 2001

A wonderful book.  Greenberg cuts through the hype of CRM and tells it like it really is. 

Enterprise one to one Customer Relationship Management: Linking People, Process, and Technology
Stanley A. Brown / Hardcover / 2000

Given the relative short lifespan of CRM as a discipline, there aren't a lot of good books on the subject.  This book helps to change that situation. In his book, Stanley Brown provides a thorough overview of the subject, leading the reader through the many different parts of a CRM system.  

The Customer Differential The Customer Differential
Melinda Nykamp / Hardcover / 2001

A great book on what it takes to implement CRM and affect change for a business.  The focus is on doing the right thing for each customer. 

Markets of One Markets of One
James Gilmore & Joseph Pine / Hardcover / 2000

The true impact of data mining and CRM is felt when a company delivers exactly what their customer wants.  This is what 1-to-1 marketing is all about.   In Markets of One, Gilmore and Pine pull together some of the most important writing on this subject in one volume.   Highly recommended. 

The One to One Future The One to One Future
Don Peppers & Martha Rogers / Paperback / 1997

The book that started it all.

You might also want to look at Amazon's list of best-selling CRM books.

If you would like to search for more books on data mining, you can use the following search engine. If you want to look for another subject, just replace the phrase "data mining" by the subject you are interested in. 


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